PetSmartPhoenix 85015
Full Time

Pet friendly environment, bring your pets to work! On-site Dog Park.

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Sr. Campaign Specialist

Full Time PetSmart, 1745 W Bethany Home Rd, Phoenix, AZ 85015, United States


About the Team

The Customer Experience (Marketing) team works to showcase our brand through the lens of expertise and love. They work to provide a personalized experience for our consumers backed by best-in-class, data-driven marketing capabilities. The Customer Experience team focuses across 4 departments including, Marketing, Creative, Communications, and our Loyalty & CRM team. Everyone brings their own point of view to create a unique experience for the pets and pet parents.

About the Location

Hybrid Position:

This position may be considered Hybrid based on PetSmart’s FlexSmart policy and business needs. A Hybrid work arrangement is considered to be a blend of onsite and remote work activity. Associates with a Hybrid work arrangement have a work space at Phoenix Home Office and can be required to come onsite between 1-5 days a week as determined by leadership and based on business needs.

About the Job

The Senior Campaign Specialist will work on the Loyalty & Personalization Operations team with other campaign specialists as well as a team of Direct Marketing Managers, HTML developers, and database analysts to execute on all aspects of our Loyalty & Personalization strategy for email, SMS and push. The Senior Campaign Specialist works on many different projects ranging from simple promotional emails to highly dynamic data driven automations with cross-channel orchestration.

Primary Responsibilities

  • Bring campaign deployment expertise to support and assist with day-to-day building of email campaigns which includes email quality assurance, getting approvals from internal stakeholders, making any necessary requirements, and deploying email
  • Review project requests from business stakeholders to determine how to implement using established processes and best practices, or scope production requirements
  • Work with team to continuously develop campaign execution process to avoid errors and follow best practices 
  • Implement cross-channel communications by delivering text messages and push notifications
  • Be the expert when it comes to SFMC – know what can and can’t be done in terms of crafting an email, optimizing journeys within platform. Communicate capabilities to marketing partners to be able to better understand how emails should be crafted and developed.
  • Understand and analyze data to report to business partners
  • Help execute deployment of journeys in Journey Builder
  • Ability to understand strategic briefs and provide suggestions on deployment tactics when needed – including SFMC functionalities, audience requirements, journey set and more
  • Collaborate with I.T. partners when needed


  • 4-6 years experience in the email marketing or interactive marketing industry desired
  • Ideal candidate will excel at being a team worker, cool under pressure and focused on quality
  • Bachelors degree in Marketing, Information Technology or related field
  • SalesForce Marketing Cloud experience – journeys, automations, and ad hoc deployments
  • Commitment to quality and delivering outstanding customer experiences and value
  • Effective attention to detail 
  • Ability to manage time well, understand directions, and work independently
  • Experience with intelligence reports and Einstein in SalesForce Marketing Cloud

The following capabilities are ideal, but not required:

  • Knowledge of HTML (email a major plus) and/or quality assurance for interactive campaigns
  • Knowledge of SQL, select statements including the operators where, join, and case

About the Culture

At PetSmart, we work hard to create a culture where and we celebrate the unique stories, backgrounds, and experiences our associates share.  These experiences not only bring new perspectives in shaping our Belonging culture but they’re core to PetSmart’s success.

Not sure if you meet 100% of the position requirements and whether you should apply? We’d still like to hear from you and encourage you to apply with us! You just may be the ideal candidate for this role, and if not this one, perhaps another position.

Our home office offers outstanding amenities in a fun and rewarding workplace including:

  • Pet friendly environment, bring your pets to work!
  • On-site Dog Park
  • “Top Dog” gym with equipment, fitness classes, massage therapists and personal trainers
  • “Sit & Stay” Café serving fresh breakfast and lunch options
  • On-site coffee bar
  • “Lil’ Paws” learning center and onsite daycare facility (associate paid)
  • Volunteer events with PetSmart Charities
  • Learn more about #LifeAtPetSmart here: 
  • Check out Associate stories and share in some celebrations at PetSmart: 
  • Explore PetSmart Benefits here: 
  • If you don't already live in the Phoenix area here's a guide to the area: